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“Spanish Markets Digital Evolution” Report 2021: audiobooks turnover grows by 137%


Frankfurt, 18 May 2021 – the eBook and audiobook market in Spanish-language regions recorded exceptionally high growth in the 2020 financial year: The “7th Report 2021. Evolution of the digital market (eBooks and audiobooks) in Spain and Latin America” by Bookwire Spain, in collaboration with, documents growth in turnover of 113% in total. This is partly due to the growth of digital content consumption during the pandemic.

Bookwire Spain
and analysed the annual sales of around 840 Spanish and Latin American publishers for whom Bookwire Spain handles the international distribution of their eBooks, audiobooks and print-on-demand catalogues, as well as additional key production and marketing services.

For the first time, this newest edition of the Report includes the analysis and trends of prestigious voices within the Publishing industry, including:

  • Manuel Gil (Director of Madrid’s Bookfair) talks about the impact of Covid-19 on the book industry with a special look at the LatAm exports.

  • Rubén Padilla (Coordinator of the Professional Program of the Mexico-Guadalajara FIL Bookfair) analyses the foreseeable future of bookfairs.

  • Ed Nawotka (Publisher’s Weekly International Editor and US Coordinator of PW in Spanish) covers the evolution of the Spanish language market in the US.

  • Elena Neira (Streaming Platforms’ expert) invites us to reflect on the key trends of the subscription services for Publishers.

  • Olalla Novoa (Head of Voice and Digital Content Services at Prodigioso Volcán) discovers the opportunities of the podcasting world.

The report in its seventh year of publication is available for all interested readers as a free download (in English and Spanish).

The key findings at a glance:

From 17% to 19% - steady growth in turnover for e
Book subscription offers

In 2020, eBook subscription offers such as Scribd, Nubico, Bookmate, Storytel, etc. represented 19% of publishers’ digital turnover, compared to 17% in 2019. The different lock down periods have also expanded the market share of libraries, growing from 3% up to 6% of publishers’ digital turnover. Finally, although eBook download platforms such as Amazon, Apple, Google, Kobo, etc. are still the most important channels, they have seen a decrease from 80% to 75% of publishers’ digital turnover.

Total turnover for eBooks: 112% increase in turnover in 2020

Publishers who are looked after by Bookwire Spain have recorded growth in turnover from eBooks of 112%, consolidating a high double-digit growth for the seventh year in a row.

As in previous years, 50% of digital turnover was generated outside of Spain. Mexico is the most important market (growing from an 18% share in 2019 up to a 20% in 2020). 16% were attributed to the other Spanish-speaking countries in South America. The market in the US represents 8%, and Europe contributed 4% to turnover from digital exports of Spanish Publishers.

Sales figures for eBook licences to libraries also continued to rise to 6% of total turnover. According to information from the Spanish Ministry of Culture, loans in libraries grew 120% compared to 2019 – from 1.7 million up to 3.7 million digital loans.

Audio is the fastest growing media for books on the Spanish-language market

Audiobooks are booming, even more than previous years. Spanish audiobooks’ revenues grew 137% in 2020. Subscription platforms such as Storytel, Audible, Scribd, etc. have become the main channel for Spanish audiobooks, followed by individual sales channels such as Google Play or iTunes, and streaming platforms such as Spotify, Deezer and similar. If back in 2019 different sources claimed an estimated Spanish audiobook market between 5 and 7 million Euros, for 2020 those estimates grew up to 10 million Euros.

“7th Report 2021. Evolution of the digital market (eBooks and audiobooks) in Spain and Latin America” by Bookwire Spain and, available to download: English version | Spanish version

Bookwire & “Bookwire OS – One Solution”
Bookwire GmbH was founded in Frankfurt in 2010 as a service provider for publisher distribution of eBooks and digital content. Since then, it has become one of the leading international businesses in digital publishing technology. Bookwire currently employs 100 members of staff in Germany, the UK, Spain, Brazil, Mexico and the US, who take care of more than 2,000 publishers in the fields of eBooks, audiobooks and Print-on-Demand. The pioneering software “Bookwire OS – One Solution”, launched in 2019, has delivered, analysed and marketed around 500,000 eBooks and 100,000 audiobooks in all relevant distribution channels. In addition to the latest customer analytics and pricing technology, publishing clients of Bookwire GmbH also have access to individual support from account & marketing managers who continually look after the clients. The audiobook product solution “We Audiobook You” (WAY) bagged the business the first “Digital Publishing Award” in the field of B2B solutions, in 2019. Bookwire GmbH is managed by its founders Jens Klingelhöfer and John Ruhrmann, and operates branches in Barcelona (Spain), London (UK), Mexico City (Mexico), São Paulo (Brazil) and New York (USA) in addition to the company headquarters in Frankfurt am Main.

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Email: bookwire(at)

Javier Celaya
Tel.: +34 606 367 708
Email: jcelaya(at)