São Paulo, 11 November 2020 - What impact is the Covid 19 pandemic having on the user behaviour of digital book readers in Brazil? Together with Bookwire Brazil, Rüdiger Wischenbart has published a "Covid-19 Special Edition" of the "Digital Consumer Book Barometer" for Brazil.
The year 2020 will mark a turning point also in the history of the Brazilian book industry and digital publishing in the country. In order to accompany this change in a data-based way, Bookwire Brazil has cooperated with Rüdiger Wischenbart (www.global-ebook.com, Consultant) for a "Covid-19 Special Edition Brazil" of the internationally renowned "Digital Consumer Book Barometer".
1,600,000 data records prove: Covid-19 is the catalyst for digital publishing in Brazil
For the fundamental analysis of the measurable changes, Bookwire Brazil processed around 1,600,000 data records, starting with the months of the comprehensive lockdown in Brazil in March and April 2020 until the end of July 2020.
The "Covid-19 Special Edition Brazil" shows serious changes in consumer behaviour in 2020 - which are also and primarily due to the measures to contain the Covid-19 pandemic.
Two years of growth reached after only two months
"We see in Brazil that the crisis is a catalyst for accelerating an already existing trend towards digital transformation. The digital publishing market in Brazil has received an enormous boost from the Covid-19 pandemic," says Rüdiger Wischenbart, who prepared the data together with Data Analyst Isadora Cal from Bookwire Brazil.
Marcelo Gioia, Managing Director Brazil, also sees this boost, which has developed into a constantly growing demand, as confirmed by the past few months: "Within a very short time, publishers reacted in March 2020, when the pandemic reached Brazil, with discount campaigns or free products in order to quickly bring variety into the home of the reader with e-books in a lockdown. And it was worth it, because since then volume of sold units in these areas has grown immensely, we are seeing unprecedented growth. What would otherwise have taken two years, this year took just two months".
Large growth potential for e-books - especially for non-fiction & children's books
154 % increase in revenues for non-fiction and even 227 % increase for children's and youth literature, especially during the lockdown period, brought both genres a new level of sold units and turnover from that point on. Supported by strategically planned marketing and/or influencer campaigns, publishers took advantage of the high demand to draw attention to their expertise and catalogue on a permanent basis.
The figures for the fictional categories of romance, crime, thriller or sci-fi, on the other hand, showed the same developments as before the pandemic.
New readers won - and kept
The most lasting effect of the growth during the strict isolation in March and April could be observed in the evaluation of the data until August - because although the growth figures naturally decreased due to further recreational activities that could be offered again, revenues continue to rise - as does the number of readers of digital publications.
For the publishing houses, this means that, in addition to higher volume of sold units, they also achieve significantly higher revenues. Here, too, it is above all the revenues of non-fiction books that have grown the most.
„Covid-19 Special Edition Brazil“ for free download: bit.ly/Covid-19_Special_Brazil_ConsumerBookBarometer
Bookwire & „Bookwire OS – One Solution“
Bookwire GmbH was founded in Frankfurt in 2009 as a service provider for publisher distribution of eBooks and digital content. Since then, it has become one of the leading international businesses in digital publishing technology. Bookwire currently employs 80 members of staff in Germany, Brazil, the UK, Spain and Mexico, who take care of more than 1,700 publishers in the fields of eBooks, audiobooks and Print-on-Demand. The pioneering software “Bookwire OS – One Solution”, launched in 2019, has delivered, analysed and marketed around 500,000 eBooks and 60,000 audiobooks in all relevant distribution channels. In addition to the latest customer analytics and pricing technology, publishing clients of Bookwire GmbH also have access to individual support from account & marketing managers who continually look after the clients. Bookwire GmbH is managed by its founders Jens Klingelhöfer and John Ruhrmann, and operates branches in São Paulo (Brazil), Barcelona (Spain), London (UK) and Mexico City (Mexico), in addition to the company headquarters in Frankfurt am Main.
About Ruediger Wischenbart Content and Consulting
Founded in 2005, the Vienna, Austria based company specializes in analyzing international book markets and in organizing related professional educational programs. Recent publications events include the Digital Barometer series, the Global 50 World Publishing Ranking at www.wischenbart.com/ranking and the ReBoot: Books, Business and Reading conference at www.rebootbooks.org.
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Tel: +49-89-45 24 84 80