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Bookwire acquires Bok2 and expands Print-on-Demand service in Brazil


Frankfurt am Main/São Paulo, 1 June 2021: Digital publishing technology company Bookwire acquires Brazilian Print-on-Demand (PoD) provider Bok2, expanding its PoD business to Brazil. Bok2 has been active as a PoD provider in Brazil since 2017. The service provider has played a decisive role in establishing the business field there and today holds a leading position in the market. Currently, there are no plans to merge the two companies – the Bok2 team will remain as such. The seller and buyer are not disclosing details of the deal.

PoD service available in Brazil from summer

The comprehensive Bookwire OS solution will therefore soon be extended to include PoD services in Brazil. To this end, Bookwire will connect the PoD services offered by Bok2 to the Bookwire OS. Brazilian publishing customers will therefore be able to organise the printing and distribution of their titles flexibly and centrally in the Bookwire OS. The service will be available in Brazil by the third quarter of 2021. The PoD service was only rolled out for the customers served by Bookwire Spain & Latin America last year.

As part of the PoD implementation, Bookwire Brazil recently appointed Simei Junior as PoD Manager. Simei brings extensive expertise from several PoD initiatives and similar areas.  

"With Bok2, we gain a strong partner and important market player in the PoD sector in Brazil. The resulting synergies will enable us to accelerate our PoD implementation even further and therefore make the best possible use of the momentum of the internationally growing demand for PoD services", said Marcelo Gioia, Managing Director Bookwire Brazil.

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Bookwire & “Bookwire OS – One Solution”
Bookwire GmbH was founded in Frankfurt in 2010 as a service provider for publisher distribution of eBooks and digital content. Since then, it has become one of the leading international businesses in digital publishing technology. Bookwire currently employs 100 members of staff in Germany, the UK, Spain, Brazil, Mexico and the US, who take care of more than 2,000 publishers in the fields of eBooks, audiobooks, podcasts and Print-on-Demand. The pioneering software “Bookwire OS – One Solution”, launched in 2019, has delivered, analysed and marketed around 500,000 eBooks and 100,000 audiobooks in all relevant distribution channels. In addition to the latest customer analytics and pricing technology, publishing clients of Bookwire GmbH also have access to individual support from account & marketing managers who continually look after the clients. The audiobook product solution “We Audiobook You” (WAY) bagged the business the first “Digital Publishing Award” in the field of B2B solutions, in 2019. Bookwire GmbH is managed by its founders Jens Klingelhöfer and John Ruhrmann, and operates branches in Barcelona (Spain), London (UK), Mexico City (Mexico), São Paulo (Brazil) and New York (USA) in addition to the company headquarters in Frankfurt am Main and the "Digital Hub" in Dortmund. 

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